Would you choose to watch a smooth video streaming on your smartphone or watch it in high definition? Recently, Skyfire commissioned Harris Interactive to conduct a survey on mobile data and video trends. The result shows that 86% of U.S. users would prefer fast video starts and smooth streaming on standard definition over higher definition video quality. The survey was conducted among over 900 US and over 1,000 British smartphone owners. Based on the results, mobile video is being consumed by a majority of American smartphone users, with well over half (57 percent) of American smartphone owners reporting that they’ve watched a video on their smartphone in the last month. This is in comparison to Great Britain, where only 29 percent of British smartphone owners have watched a video on their smartphone in the last month. Overall, however, both U.S. and British smartphone users (86 percent and 87 percent, respectively) indicate in great numbers that when their mobile connection is poor, they care more about seeing a standard definition video which plays smoothly than seeing a high definition video with slow starts, stuttering and re-buffering. “This survey shows clearly that when connections are poor, users define a quality experience much more by fast video starts and smooth play, rather than HD fidelity in their video. Moreover, other than price, better data speeds now beat voice coverage and device selection as the most important factor when switching carriers. ‘Can you watch me now?’ is the new ‘Can you hear me now?’” says Skyfire CEO Jeffrey Glueck. In addition to the video quality poll, the survey also includes a number of other intriguing findings related to mobile video trends among smartphone users between the U.S. and U.K.: • GENERATIONAL GAP U.S. smartphone owners age 18-34 are most likely to indicate that they have watched mobile video in the last month (76 percent), significantly so when compared to those age 35-44 (58 percent), those age 45-54 (52 percent) and those age 55+ (24 percent). The youngest generation surveyed is just as likely to watch mobile video as the oldest generation is not. • THE GENDER GAP U.S. men are significantly more likely than women to have watched a video on their smartphone in the past month (62 percent vs. 52 percent). American young males (age 18-34) are most likely to have done this, with a whopping 84 percent having watched a video on their smartphone in the last month. • THE ECONOMIC GAP Those from U.S. households with income under $35k are more likely (66 percent) to have watched a video on their smartphones in the past month than households with incomes $75k or more (just 54 percent). With video consumption being a major culprit behind “bill shock”, this also means that those with less income are more likely to be charged overage fees. • MITIGATING CARRIER CHURN Other than price (49%), the biggest reason cited by US smartphone owners who have switched mobile carriers in the past year was to seek better data coverage and download speeds (40% cited this reason). Mobile data coverage is now ahead of voice coverage (25%) and smartphone device selection (26%) as a reason to change carrier. ABOUT SKYFIRE Skyfire is dedicated to leveraging the power of cloud computing to improve radically the mobile Internet experience for both Operators and Consumers. Skyfire’s solutions provide game-changing cost savings, better end-user experiences, and compelling incremental revenue opportunities. Skyfire was recently recognized as no. 4 on Light Reading’s 2011 Startups to Watch list; was recognized by Red Herring as a top 100 private company in America; and won 1st place in the first-ever TIA Venture Network Challenge. As both a laboratory and showcase for new capabilities, Skyfire has honed its technology through a variety of consumer apps, which have more than 14 million downloads to date.