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Silent Film: 85% of Facebook Videos are Watched Without Sound

Silent Film

Digital World

Silent Film: 85% of Facebook Videos are Watched Without Sound

With the recent 90th anniversary of the first talkie film, we asked “Is silence becoming golden again?”

When the first talkie came out in 1927, it incited “Talkie Terror”—the fear that silent film actors’ careers were over. It turns out they need not have worried…

90 years later:

  • 85% of Facebook videos are watched without sound.
  • 24% of Americans send a GIF (basically a mini silent film) every couple of hours.

According to short-form content expert Richard Rabbat, the CEO of Gfycat —the world’s largest user-generated GIF platform—these statistics signal an unexpected move back towards silent content.

Rabbat indicates surprising 3 trends in the new era of silent content:

FORGET SOUND—PEOPLE WANT TO BE HYPER-ENGAGED VISUALLY
Videos are being watched without sound—and video creators are scrambling to keep up with demand for silent content by focusing on visuals more than ever.

MOMENTS HAVE TO BE “MEME”-ABLE TO SURVIVE
With GIFs easier than ever to create, both brands and average consumers have become conscious of what it takes to make their content go viral. Does their content have moments that can be shared out of context—and without words?

THE SHORTER THE CONTENT, THE MORE ATTENTION IT GETS
With the tendency to scroll down through our social feeds—and no sound to make us stop—content has to be kept short (effectively turned into a long GIF). The shorter the content, the easier it is to watch through to completion and share.

Here are some of Gfycat’s most popular GIFs

 

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